Locais was an immersive event of a whole day produced by Guaja.cc, in order to promote and praise the gastronomy, the music and the culture of Belo Horizonte (capital of Minas Gerais State, Brazil). The event hosted in both internal and external environments a number of activities like dance workshop, cocktail workshop, chats about gastronomy and theater, and musical concerts.
In this way, the visual identity and a multitude of graphical works were developed based in the diversity and plurality of Belo Horizonte City. The identity received illustrations by Paulo Marcelo Oz, colors for each segment and Woodkit typography by Ondrej Jób.
Client: Guaja.cc | Collaboration: Stella Artois
